Kevin Leap

Core Competencies

  • Business Development
  • Brand Communications
  • Strategic Planning & Operations
  • Sponsor & Partnership Development
  • Budget Development & Adherence
  • Organizational Management
  • Community Outreach & Engagement
  • Client Relationship Management
  • Fundraising & Donor Relations
  • Sales Performance Management
  • Message Engineering & Public Relations
  • Promotions, Incentives & Advertising
  • Special Event Management
  • Media Relations & Spokesperson
  • VIP & Government Official Relations
  • Vendor & Agency Oversight
  • Policy & Process Governance
  • Consensus Building & Goal Setting

PROFILE

Polished senior executive with over 25 years of progressive success growing business, optimizing brands, leveraging resources to grow opportunities, directing sales initiatives, hiring and developing and identifying opportunities for Automotive, Email Marketing, Publishing, Advertising, Events Production, Non-Profits, and Fortune 500 companies.  Highly transferable skill sets.
Extraordinary abilities building, directing, and scaling marketing driven projects with demonstrated revenue increases through product, event, partnerships, and brand initiatives while achieving and exceeding targeted goals and building relationships with consumers, partners, and media.
Successful in public relations, community outreach, growing and developing audiences, strategic planning, resource administration, cultivating and maintaining critical relationships, strategic partnerships, sponsors, and donors.
Experienced in identifying and growing funding streams including developing fundraising events and managing gifting and donor relations.
Successful in personnel supervision, development, recruitment, management and training, performance management including goal attainment, incentives development and increased team engagement.
Successful in special projects management and development, integrated program communications and messaging, and maintaining critical relationships with local government, media, clients, partners, and colleagues.
Record of success in organizational governance, board communications, building consensus, event management and execution, fundraising and sponsor relations.
Resilient professional with a strong sense of priorities, a keen eye for detail and a valued reputation for integrity.

Professional Highlights

Director
SAN DIEGO INTERNATIONAL AUTO SHOW – San Diego, CA
2007 – 2020
Thirteen years of demonstrated excellence providing strategic oversight of annual San Diego International Auto Show for the New Car Dealers Association of San Diego County.
  • Grew attendance over 20% in initial year, and increased event footprint, identified new funding streams, cultivated, and maintained strategic partnerships and event sponsors.
  • Creative Direction, improved and collaboratively developed brand for show, event messaging, signage and related media and advertising strategies with advertising agencies and other vendors.
  • Assessed, managed, cultivated, and grew critical relationships with C-Suite Executives from 40 domestic and international car manufacturers, advertising agencies, and corporate partners to execute program.
  • Leveraged over $3.3M in earned media in television, radio, social media, and print, leveraged relationships with broadcast, print and radio entities, and acted as Event Media Spokesperson.
  • Implemented aggressive social media campaign on Instagram, Facebook, Twitter, and YouTube with over 100% year-to-year growth in visibility.
  • Created and successfully negotiated strategic partnerships and event sponsorships with SDG&E, Geico, Wawanesa, City of San Diego, and additional  manufacturers.
  • Successfully identified, created, and grew new unique and non-traditional revenue streams over 50%.
  • Managed and grew new unique sponsorship opportunities including Military Appreciation Day, First Responder Appreciation Day, Family Day, and Celebrating Hispanic Heritage Day.
  • Delivered complete event management services and problem resolution from concept to completion including sponsorship, event security, permitting, and interfacing with local civic authorities.
  • Managed up to 200 event personnel, delegated key assignments, managed performances, and provided regular and phased reporting to the New Car Dealers Association Board of Directors.
West Coast President & Publisher
MODERN LUXURY MAGAZINES – Los Angeles, CA
2006 - 2007
  • Short-term assignment originally tasked to participate in a complete brand conversion, reorganization, recruiting, and product redesign for underperforming San Francisco magazine franchise.
  • Formulated complete magazine redesign and rebranding, and optimization of comprehensive change program in operations, culture, policies, priorities, and published product.
  • Provided executive oversight of Modern Luxury Publications in San Francisco, Los Angeles, Orange County and San Diego.
Publisher & Advertising Director
SAN DIEGO MAGAZINE – San Diego, CA
2002 – 2006
  • Provided leadership and guidance over daily operations and advertising direction for San Diego Magazine.
  • Supervised staff of 30 including three direct reports, managed performance, mentored team members and grew engagement through strategic use of incentives.
  • Initiated high-density outreach, survey and audit of audience feature and content tastes and deployed comprehensive change initiatives tasked to grow outreach, subscription base, newsstand sales, and readership.
  • Deployed redesign and relaunch of brand which grew readership, increased value, and circulation.
  • Conceived and sold a range of customer-centric value propositions for advertisers growing revenue over 300% during tenure.
  • Directed the launch and upgrade of SDMagazine.com.

Previous Experience

Chairman & CEO
JUST MY TICKET – San Diego, CA
2010 – 2020
Conceived, launched, and directed boutique marketing agency specializing in entertainment venue outreach program communicating weekly special events, concerts, appearances, live theater, festivals, and cultural events.
Associate Publisher & Advertising Director
NORTH COUNTY TIMES – Oceanside, CA
1992 – 2002
Administered excellence supporting the Publisher and providing leadership over advertising operations, staffing and revitalization of a daily newspaper.
Associate Publisher
COMPUTOR EDGE MAGAZINE – San Diego, CA
1982 – 1992
Guided incremental growth for start-up publisher of computer “how-to” books and a local computer magazine.

Board Memberships, Appointments & Affiliations

Chairman
SAN DIEGO FIRE & RESCUE FOUNDATION
Board Member
FAST FORWARD FOUNDATION – San Diego Bay Food & Wine Festival
Member
DOWNTOWN ROTARY CLUB 33
Chair of Sponsor Services
LA JOLLA CONCOURS D’ELEGANCE
Member
SAN DIEGO UNION TRIBUNE ADVISORY BOARD
President
SAN DIEGO FILM FOUNDATION
Board Member
EQUALITY CALIFORNIA
Board Member
SAN DIEGO WORKFORCE PARTNERSHIP – Mayoral appointment
Member
STATE OF CALIFORNIA DEVELOPMENTAL DISABILITY ADVISORY BOARD - Gubernatorial Appointee
Board Member
PROJECT CONCERN INTERNATIONAL
Board Member
NATIONAL MS SOCIETY, SAN DIEGO CHAPTER
Board Member
SAN DIEGO ECONOMIC DEVELOPMENT COUNCIL
Board Member
CARLSBAD CHAMBER OF COMMERCE
Chairman
SAN DIEGO DATA PROCESSING CORP – Mayoral Appointee
Board Member
VISTA CHAMBER OF COMMERCE
Board Member
MAMA’S KITCHEN
Founder and Chairman
NORTH COUNTY ECONOMIC DEVELOPMENT COUNCIL
Board Member
NORTH COUNTY CONVENTION & VISITORS BUREAU

AWARDS & RECOGNITION

SAN DIEGO AUTO SHOW
San Diego Emmy Award (2) – Television Production
SAN DIEGO AUTO SHOW
Marcomm Platinum Award (3) – Media & TV Production
SAN DIEGO AUTO SHOW
Kelly Award – Advertising Campaign
SAN DIEGO MAGAZINE
Selected as top 50 People to Watch (2000)
PRESS TIME MAGAZINE
Top 20 People Under 40